![]() The post was later removed by Reddit in response to a copyright claim, presumably by PepsiCo. Sidekick bottles, slated for a release around mid-April 2022. In Mid-August 2021, a post was made on the r/mountaindew subreddit showcasing Pepsi's mid-2022 release calendar, featuring a listing for Flamin' Hot in 12 oz. The webpage was later removed from the website entirely, making the possibility of a restock uncertain. The drink officially sold out at 12:57pm EST, less than an hour after its release. The release was laden with persistent technical issues on the website, preventing many from completing their orders. The drink was released around 12pm EST on August 31st. The DEW Store page for Flamin' Hot was made available in advance, so users could check if the DEW Store would ship to their ZIP code. The drink would be a DEW Store exclusive, like Cake-Smash, and would release on August 31st. The drink was first officially teased by Mountain Dew on August 18th, before being officially announced on the 25th. Sidekick bottles, along with single 16 oz. The flyer posted claimed the drink would be available in 12 oz. The drink was first leaked on June 25th, 2021 by Twitter user who received it as part of PepsiCo's product testing for the flavor. Its tagline was " DEW with a Blast of Heat and Citrus Flavor with Other Natural Flavors." History 2021 DEW Store release The flavor has often described as a spicy version of Mountain Dew or LiveWire and as having a "unique" flavor compared to other spicy PepsiCo products such as Cheetos.Ĭontrary to popular belief, Flamin' Hot is not flavored after Flamin' Hot Cheetos. It essentially preserves the flavor and prevents it from degrading.Flamin' Hot was a Heat and Citrus Mountain Dew flavor that "combines the sweet, citrus flavor of Dew with the spicy, kicked up flavor of Flamin' Hot," making it a sweet-and-spicy citrus flavor. This chemical is primarily added to promote flavor retention. It helps to keep the ingredients together and ensures that the flavoring agents stay suspended and do not fall at the bottom. ![]() The stabilizing agent ensures that the ingredients do not get separated in the drink. Its efficacy as a stabilizing agent in the beverage industry is well-known. Also referred to as acacia gum, it is primarily added to lend stability to the soft drink. Obtained from the hardened sap of two varieties of the acacia tree, gum arabic is a natural gum and an important additive in Mountain Dew. Also, from preliminary research it is observed that bromine, an active ingredient in BVO, can cause endocrine disruptions, which may lead to organ damage, birth defects, behavioral problems, fertility issues, and growth disorders. However, BVO as a food additive is not permitted in Europe and Japan as it has been linked to thyroid problems. Without BVO, it would be difficult to keep the flavors homogenous and suspended in water that give a cloudy look to the drink. The cloudy appearance of Mountain Dew is due to BVO that keeps the citrus flavors remain together and prevents them from dissipating and floating on the surface. Brominated Vegetable Oil (BVO)īVO primarily added in citrus-flavored beverages like Mountain Dew, acts as an emulsifying agent. Apart from this fruit juice concentrate, other natural flavors have also been added to improve the taste. The concentrate juice adds a slight citrus flavor to the drink. Orange Juice ConcentrateĬoncentrated orange juice that contains miniscule amounts of water is also added in Mountain Dew to enhance its flavor. It is a white crystalline powder that imparts a bit of sour taste and also stabilizes carbonic acid which is added to create a characteristic ‘fizz’ in the drink. This is yet another important component of soft drinks like Mountain Dew and primarily acts as a flavoring agent. Sodium citrate and sodium benzoate are also added as flavoring agents that render a tart flavor to drinks. Using these food additives also helps maintain freshness of the beverage for a longer duration. These are the commonly used food preservatives that help extend the shelf-life of the drink. Erythorbic Acid, Sodium Citrate, and Sodium Benzoate Instead of HFCS, sugar is used to add flavor to the drink. Considering the widespread criticism, an HFCS-free version of the beverage, ‘Mountain Dew Throwback’ was launched in 2009. However, it has also received a lot of bad press as it is highly processed and its excess intake has been linked to obesity, diabetes, heart diseases, and hormonal disturbances. Besides being cheaper than sugar, HFCS also increases the shelf-life of processed foods and soft drinks. It is essentially a mix of fructose and glucose and generally the amount of fructose present in HFCS is either 42% or 55%. A sugar substitute, it is obtained from cornstarch. ![]() This is a food additive, a commonly added liquid sweetener in a variety of carbonated beverages like Mountain Dew.
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